SAMSUNG and Patricia Heaton Will Launch Groundbreaking New Line of Smart Home Appliances to Help Moms Work Smarter, Not Harder

Samsung Electronics America, Inc., America's fastest growing home appliance brand and award-winning innovator, will take organization and efficiency in the home to a new level with the launch of its line of 2012 smart home appliances. Samsung is dedicated to using its technological expertise to create moments of wonder for today's busy moms. Its line includes a Wi-Fi-enabled LCD refrigerator with apps that redefines organization in the kitchen, a smart phone-controlled washer/dryer for more freedom from the laundry room and a 5.9 cu. ft. large capacity oven that can be divided into two separate ovens for unparalleled meal preparation flexibility. Patricia Heaton, America's favorite high capacity mom and the star of The Middle, will join Samsung today for the official unveiling of the new product line. In addition, Samsung is teaming up with Patricia and a team of top experts to launch "Make Your House Work," an online program that will provide ideas, inspiration and recommendations for Samsung home appliances to keep your house operating at peak performance. "Samsung really understands the challenges and needs of moms like me," said Patricia Heaton. "They have really cool ideas and are showing day-in and day-out how smart home appliances and technologies can make a big difference in your life." Samsung's new product line for 2012 includes more connectivity, capacity and convenience than ever before to help moms stay efficient and organized. Connectivity The new Wi-Fi enabled WF457 laundry pair is making laundry smarter and less time-consuming by allowing consumers to start, stop and pause the machine from an app available on smart phones. It also reduces the normal cycle time by up to 15 minutes with new SpeedSpray™ technology by shooting water and dissolved detergent directly onto clothes so that cleaning begins faster. The LCD Refrigerator with apps has been updated and refreshed with the Grocery Manager app, which tracks the expiration time of perishables. This new addition is a direct response to consumer feedback for more efficient ways to control the waste and cost of spoiled food.