Karachi: To acknowledge their efforts and to motivate the
talented women of Pakistan, ZONG under the umbrella of Flutter – its special
innitiative for women has decided to support Pakistani athlete Rabiq Ashiq who will
be running in the 800 metre competition in the London Olympics scheduled for
August 8, 2012.
Rabia was selected to participate in the event through
wildcard. ZONG’s effort is aimed at ensuring that women, who comprise 51%
population of Pakistan, are given all the support that they
deserve, and to
ignite passion and pride among the Olympics participants.
Hailing from a modest background, Rabia had to face discouragement
from her immediate and extended family initially but her passion drove her to
continue taking part in sports at school and college level. Recognizing her
tenacity, ZONG decided to sponsor the athlete for her participation in the
world’s foremost sports competition.
Usman Ishaq, Executive Director Commercial of ZONG
further elaborates, “Rabia is an epitome of courage and an excellent example
for the world to see that with minimal resources there can still be success
stories of women who are willing to dream. Even if the society is not ready to
support, a person can change everyone’s perception through their consistent
efforts.”
He added, “Flutter aims to empower Pakistani women and
giving them the right exposure and chances so that they can excel in this
world. By supporting Rabia, ZONG wants to convey the message to everyone in the
country that our women are capable of much more than we can imagine and they
deserve our encouragement.”
While all eyes are set on their performance, ZONG has
been encouraging the athletes taking part in the London Olympics and has
assured them of its support irrespective of the outcome. Rabia Ashiq herself
has said at several occasions that although she will strive hard for the
medals, this opportunity alone is a dream coming true. She also said, “Girls
should educate themselves and realize their dreams through hard work and
persistence. Nothing is impossible!”
Realizing that women are an underrepresented segment
of our society, ZONG also recently launched a special
initiative for women called Flutter. This deal is
designed while keeping in mind the fact that women have different requirements
as compared to men and these needs have to be addressed differently.
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