Karachi, 29 February 2012: LG Electronics participated in ISE (Integrated Systems Europe)
2012, the biggest commercial display show in Europe, held in Amsterdam, the
Netherlands, for three days from January 31. During the show, LGE introduced
its new commercial LED display devices to enhance its B2B marketing.
The company displayed this year’s strategic products, which
include digital signage, hotel TV systems and video conference systems. In
the 598sqm display space, an LED promotion zone was set up
to advertise
the unique advantages of LGE's LED products with the aim of securing a strong
leadership position in the commercial LED display market.
LGE also unveiled its 165-inch LED multi-vision panel, whose
bevel, i.e., the thickness of the gap between individual screens, is just
5.3mm, the thinnest in the world. Although the screen is composed of nine
55-ich LED displays, the huge screen delivers a perfect viewing effect and
visual cohesion, giving viewers the impression they are looking at just one
large screen.
LGE also set up a comparison zone where visitors to the event
could easily confirm the energy and cost-saving effects of LGE products
equipped with Smart Energy Saving technology, which reduces energy consumption
by up to 30% compared to traditional LED products.
In the specially arranged display zone, LGE presented some sample
uses of the products in diverse spaces including hotel lobbies, hotel guest
rooms, automobile dealerships and gas stations to enable customers to verify
the characteristics and advantages of each product more easily.
Ki-moon Baek, Senior Vice President of Commercial Marketing said,
“LGE will consolidate its leading position in the global display market with a
diverse lineup of commercial displays equipped with the latest LED technology.
ISE (Integrated Systems Europe), the largest European commercial
display trade show, is attended by over 40,000 visitors eager to see the latest
products of the more than 700 participating companies.
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