DIRECT DRIVE MOTOR FEATURED IN LG’S WASHING MACHINES EARNS PRESTIGIOUS VDE CERTIFICATION

LG's Direct Drive Motor Receives 20-year-life Accreditation from European Association for Electrical, Electronic & Information Technologies

 

Karachi, March 19, 2013 - LG Electronics (LG) announced that its Direct Drive motor, used in its innovative washing machines, has been recognized for its durability by the Association for Electrical, Electronic and Information Technologies (VDE - Verband der Elektrotechnik Elektronik Informationstechnik]. The scientific and technical association, one of Europe's largest, gave LG's Direct Drive motor its 20-year-life certification. The advanced motor provides users with powerful yet quieter cycles and comes with a 10-year warranty.

 

Based on the testing of 4.2 wash cycles a week and 220 cycles a year, VDE determined that LG's Direct Drive motor would last for at least 20 years and approximately 4,400 cycles.

 

"We're delighted to have been given this highly esteemed certificate. LG has continually strived to develop products and technologies that would stand the test of time," said Seong-jin Jo, President and CEO of the LG Electronics Home Appliance Company. "This recognition reflects LG's growing reputation for producing appliances that are not only strong performers but also remarkably reliable and durable. Through its commitment to excellence and technological innovation, LG remains firm in its goal to become the number one washing machine brand."

 

With its introduction in 1998, LG's Direct Drive motor was the world's first motor to be directly attached to the washing machine's drum, drastically reducing energy consumption as well as noise and vibration. Since then, it has received recognition from a number of testing authorities around the world.