#Visa offers cardholders in #Pakistan ‘life-time opportunity’ to experience 2014 #FIFA World Cup Brazil

Visa offers cardholders in Pakistan ‘life-time opportunity’ to experience 2014 FIFA World Cup Brazil

• Promotion Exclusive to Visa Cardholders in Pakistan 
• One lucky winner will get all-expense paid trip to final match 

Karachi, January 22, 2014: As part of its sponsorship of the 2014 FIFA World Cup BrazilTM Visa Inc., one of the world’s largest retail electronic payments networks, has launched a promotionto send one valued cardholder in Pakistan to the 2014 FIFA World Cup Brazil™ final match, hosted at the Estádio do Maracanã in Rio de Janeiro on Sunday 13 July 2014.

The 2014 FIFA World Cup BrazilTM, which is scheduled to take place in June and July this year, is one of the most highly anticipated events of the year which will see 32 teams from all around the globe competing for the most prestigious prize in the sport. Brazil will become the centre of attention for the world and Visa has extended an opportunity for Pakistani football fans to be part of the glamorous show.

Visa cardholders who spend between January 1, 2014 and February 28, 2014 using their credit card, debit card, gift or prepaid card, will earn an entry into the draw for every transaction performed – the higher the number of transactions, the greater the chance of winning. There will be no minimum value to be spent and cardholders will get an additional chance every time they use their Visa card. 

The winner of the draw will be awarded an all expense paid trip for two to Brazil to watch the final of the World Cup. The prize includes airline tickets, hotel accommodation, transportation and organised tours for two persons. Each person will also get a prepaid Visa card worth $150 as pocket money for the trip.

Kamil Khan, VISA Country Manager for Pakistan and Afghanistan, said the campaign intends to leverage the football fever in the country ahead of the World Cup.

“Football fans are not like any other sports fans in the world, as they tend to be more passionate about the game, with an unmatched sense of loyalty for their team,” he said. “This realization has inspired us at Visa Inc. to create this campaign and to enhance our cardholders’ experience by inspiring them to be part of the biggest football event of the year. In doing so, we are also reminding our cardholders of the practical, safe, and convenient purchasing experience Visa products offer.

Khan added: “Through our sponsorship of FIFA, Visa is able to offer unique experiences exclusive to our cardholders that add the feel of excitement and anticipation to the list of benefits Visa’s products come with. The whole idea is to provide one lucky winner in Pakistan a chance to get a once in a lifetime experience in Brazil. To be in Brazil to watch the World Cup final is a dream for every sports fan and this initiative of ours will help one fan live the dream.”

In addition to the above, Visa cardholders will also be able to take advantage of the exclusive World Cup offers of partner banks.

Visa is one of six global FIFA partners with global rights in the “Financial Services” product category to all FIFA World CupTM activities. This partnership follows its debut as an official sponsor at the 2010 FIFA World Cup in South Africa, and has run through 2014 to include the rights to the FIFA Women’s World Cup Germany 2011TM and the 2014 FIFA World Cup BrazilTM. Visa recently announced the extension of its sponsorship of FIFA through 2022.

It is worth noting that Visa is a global payments technology company that enables consumers, businesses, financial institutions and governments to use electronic payments instead of cash and checks. Visa has built one of the world’s most advanced processing networks – VisaNet.

About Visa FIFA Sponsorship 

Over the years, Visa has partnered with world-class sports and entertainment properties including the FIFA World Cup™; the Olympic and Paralympic Games; the National Football League (NFL) and Disney, among others. Visa utilizes sponsorships as platforms to grow Visa transaction volume, increase global brand leadership, expand acceptance in new and emerging markets and enhance preference for products and services. 

The FIFA partnership links Visa, the world’s leading payment brand, and football, the world’s most passionately followed sport, in a unique relationship that delivers tangible business value for our shareholders, financial institution clients, their cardholders and the merchant community. Visa and FIFA also have shared equities – market leadership, global ubiquity, acceptance and public awareness – that allow Visa to put the full strength of its marketing efforts behind the partnership. 

Visa is one of six global FIFA Partners with exclusive global category rights through 2022. The partnership provides Visa with global rights in the Financial Services product category to all FIFA World Cup™ activities that may be activated by financial institution clients and merchant partners. These provide a powerful opportunity to drive business and corporate brand objectives. A wide range of marketing opportunities exist within the FIFA partnership to help clients obtain maximum exposure. Building promotions around this partnership can accomplish a wide range of corporate objectives including helping to drive product usage and brand preference through the amplification of brand messaging. 

Visa has exclusive worldwide rights in connection with the FIFA World Cup™ and more than 40 other FIFA competitions. These celebrated global FIFA competitions create economic benefits for host nations and provide Visa with a unique opportunity to build business for its financial institution clients and merchant partners. Working together, Visa and FIFA create exclusive and unique programs at FIFA tournaments that drive value to Visa cardholders and clients. Visa also is committed to enhancing the fan’s football experience by developing cardholder programs internationally.