Setting off the New Year on a high, Spotify has proudly announced Annural Khalid as the first woman RADAR Pakistan artist, marking a significant milestone in its commitment to uplifting emerging talents from the local music ecosystem. This year, Annural not only becomes the first RADAR Pakistan artist of 2024 but will also be celebrating the launch of her debut album, showcasing her unique blend of chill pop and R&B. A Spotify RADAR mini-documentary dedicated to Annural’s journey as a musician, taking a never-before-seen look at the twists and turns in her career has also been released.
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From her early days of singing to becoming Spotify’s EQUAL
Pakistan Ambassador in July 2023, Annural's journey is a testament
to her extraordinary talent and dedication. Her ascent to RADAR Pakistan’s artist for the quarter
showcases how Spotify facilitates artists in their journey toward wider acclaim
and global reach.
Annural’s musical career, initiated in 2020,
has been marked by a series of successful singles and notable collaborations
within the local music industry. Her popular tracks, including “Kehdena”, “Mujhe Leh Chal”, “Dil de Bol”, “Pretty Lies”, and “Sohneya Ve”, resonate deeply with fans
worldwide.
"Spotify RADAR is a huge deal to me for sure. I feel
like I get to share my story with an even bigger audience and it feels so good
to know that people can associate who I really am as a person with the
perception they have of me as an artist,” said Annural while sharing her
excitement at the opportunity. “I think that’s something I have been trying to
do for a while and with RADAR, me and so many other emerging artists were
finally able to do. Spotify has helped me find my audience as an artist, I get
insights on what my listeners are vibing with, what sound resonates more with
people, just helps me know my audience better. Plus I feel like especially for
emerging artists like myself, Spotify makes sure to give everyone their due
representation and so as an artist you never have to worry about a good song
not reaching the right audience," she added further.
Also Read: Maher Anjum and Hareem Rashid light up Times Square as Spotify’s EQUAL Pakistan Ambassadors
RADAR Pakistan, a part of Spotify’s global
emerging artist program, is dedicated to identifying and elevating promising
musical talents from across Pakistan. The program not only spotlights these
artists but also provides them with a platform to connect with audiences worldwide.
The recently held and widely acclaimed RADAR
Fest Pakistan, an event that featured riveting performances by all
four RADAR artists: Hasan Raheem, Taha G, Maanu, and Hassan & Roshaan, serves as a prime
example of what the initiative aims to achieve in the country.
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