The campaign invites passengers to immerse themselves in the unique KitKat experience this holiday season. By displaying visuals of the different flavors of KitKat senses, Nestlé encourages departing passengers at DXB to “Bring home an exclusive break from their travel journey”. According to a study conducted by Nielsen for a renowned confectionery brand, JCDecaux’s drive-to-store network at DXB efficiently influences purchase consideration, with 51% more likely to visit the Duty-Free store.
With DXB now operating at 100% capacity, Nestlé’s campaign is set to reach global passengers during the year’s peak travel period.
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