In line with this spirit of excellence, Salam Kissan, the
flagship initiative of Fatima Fertilizer, goes beyond being a mere project as
it reflects the company's ethos and resolute commitment to supporting and
uplifting the farming community in Pakistan. By amplifying voices of farmers and
recognizing their hard work and resilience, this achievement reinforces Fatima
Fertilizer's commitment as a pioneer in bringing about positive change and
progress in the agricultural sector.
Rabel Sadozai, the Director Sales and Marketing at Fatima
Fertilizer, expressed her deep appreciation upon receiving the Drum Award,
stating, "This prestigious accolade is a testament to the collective
dedication of my team, the entire Fatima Fertilizer family and the spirit of
our nation. It underscores the pivotal role farmers play in the prosperity of
our country. We are committed to providing them with an effective platform to
engage with policy-makers and to continue our efforts towards a brighter and
more sustainable future for Pakistan."
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The Drum Award is a testament to the success of the
"Salam Kissan" initiative, which aims not only to uplift the lives of
farmers but also to harness digital innovation and technology to modernize the
agriculture sector in Pakistan. The initiative, encompassing programs such as
Sarsabz Tabeer (Female Farmer Empowerment program), Sarsabz Pakistan (Farmer
App), Sarsabz Asaan (Dealer App) and Sarsabz Kahani (Agri Webseries), strives
to empower farmers, bridge gaps, and unlock the immense potential of Pakistan's
agricultural landscape for the benefit of all.
Fatima Fertilizer's win at the Drum Awards 2023 further
solidifies its position as a trailblazer in the industry and a beacon of
excellence for companies dedicated to making a positive impact on society.
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