A 26-year-old advertising agency creative lead turned to the global marketplace for professional-grade gaming equipment that gave his YouTube streams a more polished look.
Umair
Siddiqui during a live-streamed gaming session from his home studio.
Karachi native Umair
Siddiqui is a popular gaming YouTuber with a loyal and growing fan base to his
high-stakes first-person shooter (FPS) live streams.
The 26-year-old, who
has already amassed a following of over 30,000 across YouTube and Twitch for streaming
games such as Counter-Strike: Global Offensive, is now aiming to expand
his professional reach and audience engagement.
To achieve this
next-level growth, the seasoned gamer turned to global e-commerce platform Temu
to upgrade his gaming setup, buying a high-performance mouse with
quick-response keys, a mechanical keyboard, and noise-canceling headsets.
“I needed gear that
could keep up with my skills. Temu offered the kind of choice I couldn’t find
locally,” said Umair. “Everything I needed, from pro-grade equipment to small
setup tools, was available with detailed reviews and specifications. It made
upgrading simple and affordable.”
Umair upgraded his streaming setup for better audience experience and visuals.
The popularity of FPS games has surged in recent years. According to industry
data,
nearly 28% of all live-streamed gaming content fell within the FPS genre, making
it the most-watched category worldwide.
Viewers collectively
spent more than 1.2 billion hours watching FPS game streams across platforms —
a trend that Umair, who is a creative lead at an advertising agency, hopes to
capitalize on.
To improve audience experience,
he also upgraded his streaming setup by buying a high-definition camera, professional
lighting, and neon wall decorations, all sourced from Temu.
The changes have
elevated his broadcasts, giving his channel a more polished, professional look.
“Fans started commenting that the visuals looked clearer and more professional,” he said. “It motivated me to
stream more consistently.”
These efforts and
improved setups are starting to pay off, with his broadcasts now generating
revenue.
Umair believes that
platforms like Temu that make professional equipment readily available for all,
have made it possible for anyone to turn a hobby into something bigger.
“With passion,
consistency, and the right setup, anyone can share their creativity with the
world.”
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